competitive intelligence · public data only

Know their strategy — and their pricing — before the pitch.

Your competitors publish their positioning, messaging and pricing every day — on their websites. We decode it with our own analysis tooling, so you walk into every deal knowing the angles they left open.

Compare me to a competitor
The buying question

What can we learn about competitors from public data?

More than most teams expect. A competitor's website reveals their positioning, value propositions, target segments, messaging gaps and often their pricing logic — if you analyze it systematically instead of skimming it. Decoded properly, it tells you which claims they can't make and which space is yours to own.

What changes

Win deals on insight, not discounts.

When you know the gaps in a rival's story, you stop competing on price and start competing on the angle they can't answer.

  • Positioning map: where each player claims to stand
  • Messaging gaps ranked by opportunity
  • Pricing benchmarks where publicly available
How we work

Systematic, repeatable, yours to keep.

Our analyzer reverse-engineers competitor sites across ten dimensions — every finding grounded in evidence you can click through to, not vibes.

  • Evidence-linked findings, no over-inference
  • Side-by-side with your own messaging on request
  • Refresh runs when a competitor repositions

Questions teams ask about this

Is this legal and ethical?

Yes — everything analyzed is public: websites, published pricing, public content. No scraping behind logins, no pretexting, no confidential sources.

Which competitors should we pick?

Start with the one you lose to most often, plus one aspirational player. The free side-by-side covers one rival; engagements typically track three to five.

How current is the analysis?

Each run reflects the competitor's site at analysis time, with re-runs when they reposition — useful before launches, campaigns and pricing reviews.