---
title: Competitor Positioning & Pricing Analysis | Win More Deals
description: "Competitive intelligence for B2B: competitor positioning, claims and pricing analysed from public sources, with battlecards for your sales team."
---

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Competitive intelligence for B2B

# Competitive intelligence: know how competitors sell against you.

We analyse what your competitors say on their websites: positioning, claims and pricing. Your sales team gets clear answers for every deal.

[Get a free competitor snapshot](https://primeb2bservices.com/free/competitor-snapshot?hsLang=en) [See how it works](https://primeb2bservices.com/competitor-pricing-positioning-analysis#how)

Every finding linked to its sourceBattlecards for your sales teamUpdates when a competitor changes

## How it works.

1. 01
   
   ### Choose competitors.
   
   Start with the ones you lose deals to most often.
2. 02
   
   ### Analyse.
   
   Positioning, claims and pricing from public pages. Every finding links to its source.
3. 03
   
   ### Battlecards.
   
   What to claim and what to answer, written for your sales team.
4. 04
   
   ### Update.
   
   We run the analysis again when a competitor changes its message.

## What you get.

Positioning map

### Where each competitor stands, and where the open space is.

Gaps

### Buyer questions that no competitor answers.

For sales

### Battlecards your sales team can use in the next deal.

Pricing

### Competitor pricing and packaging, where it is public.

## One complete analysis, from websites to battlecards.

[Get a free competitor snapshot](https://primeb2bservices.com/free/competitor-snapshot?hsLang=en)

### Competitor selection

Three to five competitors, chosen with your sales team.

### Message analysis

Positioning, claims and proof, compared across ten dimensions.

### Pricing signals

Published prices and packaging.

### Comparison with your website

Your message next to theirs.

### Battlecards

Answers for sales, for each competitor.

### Repeat analysis

What changed since the last analysis.

**Start small:** get a free snapshot of one competitor.

[Get a free competitor snapshot →](https://primeb2bservices.com/free/competitor-snapshot?hsLang=en)

## Questions about competitive intelligence

What does B2B competitive intelligence include?

An analysis of competitor positioning, claims and pricing from public sources, a comparison with your own message, and battlecards for sales.

Is competitive intelligence legal and ethical?

Yes. We analyse public sources only: websites, published prices and public content.

Which competitors should we analyse first?

Start with the competitor you lose deals to most often. A full analysis usually covers three to five competitors.

Can you find competitor pricing?

Yes, where it is public: price lists, packaging pages, partner listings and marketplaces. Where prices are hidden, the analysis shows how the offer is packaged.

How long does a competitive intelligence report take?

The free snapshot takes a few days. A full analysis of three to five competitors takes a few weeks.

How much does competitive intelligence cost?

The first snapshot of one competitor is free. After that, the cost depends on the number of competitors and markets. We agree the scope with you after the first call.

## See how one competitor sells against you.

Name one competitor. You get a free snapshot of their message next to yours.

[Get a free competitor snapshot](https://primeb2bservices.com/free/competitor-snapshot?hsLang=en)

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