--- title: "HubSpot Credits Explained: Uses, Rates and Control" description: What HubSpot Credits are, what uses them and at what rate, how capacity packs and Pay-as-You-Go work, and how to keep credit usage in your plan. --- [Prime B2B ServicesHubSpot · B2B marketing · AEO](https://primeb2bservices.com/?hsLang=en) [Book a call](https://primeb2bservices.com/en/contact-us?hsLang=en) - AI & AEO AI & AEO Your buyers already ask AI. AEO - [Get named in AI answersAI search visibility (AEO)](https://primeb2bservices.com/aeo-presence-tracker?hsLang=en) - [Content that AI assistants citeMultilingual content for every market you sell in](https://primeb2bservices.com/multilingual-content-engine-for-seo-aeo?hsLang=en) Advisory - [AI that grows your pipelineAI strategy for marketing and sales](https://primeb2bservices.com/ai-strategy-marketing-sales?hsLang=en) - [AI in line with GDPR and the EU AI ActAI compliance for marketing](https://primeb2bservices.com/ai/ai-compliance?hsLang=en) Start free - [See if AI names your companyFree AI visibility report](https://primeb2bservices.com/free-aeo-visibility-report?hsLang=en) - [Check your AI use against GDPRFree AI compliance check](https://primeb2bservices.com/free/ai-compliance-check?hsLang=en) - Marketing Marketing Marketing measured on pipeline. Strategy - [Marketing leadership for your pipelineFractional Head of Marketing](https://primeb2bservices.com/marketing/fractional-head-of-marketing?hsLang=en) - [Positioning that makes buyers choose youB2B strategy and positioning](https://primeb2bservices.com/evidence-based-b2b-positioning?hsLang=en) - [Know how competitors sell against youCompetitive intelligence](https://primeb2bservices.com/competitor-pricing-positioning-analysis?hsLang=en) Execution - [Leads your sales team acceptsB2B lead generation](https://primeb2bservices.com/revenue-focused-demand-generation?hsLang=en) - [Win the accounts you chooseAccount-based marketing (ABM)](https://primeb2bservices.com/marketing/account-based-marketing?hsLang=en) - [A fast answer for every leadMarketing automation and AI agents](https://primeb2bservices.com/b2b-marketing-operations-automation?hsLang=en) - [SaaS launches ready on day oneProduct launch in every channel at once](https://primeb2bservices.com/accelerate-gtm-strategy-ai?hsLang=en) Start here - [More revenue from the leads you haveRevenue leak audit](https://primeb2bservices.com/marketing/revops-mql-to-revenue?hsLang=en) - [See how a competitor sells against youFree competitive messaging analysis](https://primeb2bservices.com/free/competitor-snapshot?hsLang=en) - [HubSpot](https://primeb2bservices.com/en/hubspot?hsLang=en) - [Contact](https://primeb2bservices.com/en/contact-us?hsLang=en) EN - [DE](https://primeb2bservices.com/de/blog/hubspot-guthaben-erklärt-verbrauch-kosten-und-kontrolle?hsLang=de) - [FR](https://primeb2bservices.com/fr/blog/crédits-hubspot-expliqués-usages-barème-et-contrôle?hsLang=fr) - [PL](https://primeb2bservices.com/pl/blog/kredyty-hubspot-zastosowania-stawki-i-kontrola-zużycia?hsLang=pl) [Book a call](https://primeb2bservices.com/en/contact-us?hsLang=en) [HubSpot](https://primeb2bservices.com/en/blog/tag/hubspot) # HubSpot Credits Explained: Uses, Rates and Control Marek Kujda · 2 Nov 2026 HubSpot Credits are the usage part of seats-and-credits pricing: credits pay for work such as one-to-many email, automation and AI agents, and they are used only when a specific action runs. This guide explains what uses credits and at what rate, how packs compare with Pay-as-You-Go, and the controls that keep usage within your plan. For the bigger picture, see our [guide to HubSpot seats-and-credits pricing](https://primeb2bservices.com/en/blog/hubspot-seats-and-credits-pricing-a-guide-for-emea?hsLang=en). ## Your monthly allowance Every paid edition includes a monthly allowance of credits: | | Starter | Professional | Enterprise | | --- | --- | --- | --- | | Credits / month | 5,000 | 10,000 | 15,000 | Credits reset every month, and unused credits do not roll over, so plan for a typical month rather than saving up for a busy one. If you expect to use more, combine the allowance with a pack or Pay-as-You-Go, both described below. ## What uses credits ### Email sends Every email sent through HubSpot uses credits except one-to-one emails sent from a connected or hosted inbox; that includes marketing, transactional and automated emails, meeting reminders and surveys. One-to-one emails that go out through your own connected inbox, whether from a record, a sequence or the conversations inbox, use no credits and no email pack capacity. ### Workflow actions Each workflow step that creates or updates something, or sends a notification, is one action, so one workflow can run several: a renewal workflow that creates a deal, assigns a task to the deal owner and sets the close date runs three. The workflow actions that use credits include creating and editing records, rotating owners, creating tasks, internal email notifications, the Send email action, webhooks and custom code, and an email sent by a workflow uses credits for the Send email action and for the send itself. Email sends and workflow actions are priced by volume tier, and the rate falls as volume grows: | Volume tier | Credits per email send | Credits per workflow action | | --- | --- | --- | | 1–10,000 | 15 | 3 | | 10,001–55,000 | 5 | 2 | | 55,001–100,000 | 2 | 0.5 | | 100,001 and more | 0.5 | 0.1 | Email sends use credits on every paid edition, and workflow actions on Professional and Enterprise, the editions that include workflows. ### AI agents In the tables below, “All paid” means Starter, Professional and Enterprise, and “Pro, Ent” means Professional and Enterprise. | Agent: unit of work | Credits | Editions | | --- | --- | --- | | Customer Agent: resolved text conversation | 50 | Pro, Ent | | Customer Agent (beta): minute of voice | 50 | Pro, Ent | | Prospecting Agent: recommended outreach for one lead | 100 | All paid | | Data Agent: one prompt for one record | 10 | All paid | | Content Agent (beta): one piece of content | 1,000 | Pro, Ent | | Revenue Agent (beta): collection outreach per invoice | 500 | All paid | | Nurture Agent (beta): one personalised email | 10 | Pro, Ent | | Knowledge Base Agent (beta): one new article | 200 | Pro, Ent | | Custom agents (beta): one action unit | 1 | Pro, Ent | Each agent is priced per unit of work, such as a resolved conversation, a minute of voice, a lead or an article, so its cost follows the volume you choose to run. Custom agents count their work in action units, and a test run during setup shows the credits a custom agent is likely to use. ### Other features | Action | Credits | Editions | | --- | --- | --- | | Breeze workflow action | 10 | Pro, Ent | | Calling minute above the included minutes | 10 | All paid | | Templated WhatsApp message | 20 | Pro, Ent | | Data Studio dataset in a workflow, segment, sync or export | 50–200 | Pro, Ent | | Accepted quote captured in HubSpot | 100 | Pro, Ent | | 1,000 custom events above the included capacity | 15 | Pro, Ent | | AEO (beta): answer to a tracked prompt | 2 | Pro, Ent | | Analysis of one conversational record above the included records | 1 | All paid | | Intent signals: one company for a month | 10 | All paid | | Custom intent signal (beta): one company for a month | 50 | All paid | | Company record from market segments (beta) | 10 | All paid | For Data Studio, the rate depends on the size of the primary source, and using a dataset in a report uses no credits. Professional includes 2.5 million custom events and Enterprise 30 million, per account, before credits apply. One note applies across the rates: some automated, bulk and high-volume features use credits faster, so test a new automation on a small segment before rolling it out. ## Packs or Pay-as-You-Go When your plans go beyond the included allowance, additional credits cost €0.010 each, bought as Pay-as-You-Go or as capacity packs for the rest of your term. Capacity packs give you a fixed monthly limit at a flat rate, and usage beyond that limit is charged per credit as Pay-as-You-Go. A pack costs the same on every edition that offers it, and it starts fresh each billing month. ### Email sends and workflow actions packs These packs are available on Professional and Enterprise. Here is how each one compares with the same monthly volume on Pay-as-You-Go: | Pack (monthly capacity) | With the pack | On Pay-as-You-Go | | --- | --- | --- | | Email: 2,000 sends | €200 | €300 | | Email: 10,000 sends | €1,000 | €1,500 | | Email: 100,000 sends | €3,000 | €4,650 | | Email: 1 million sends | €6,000 | €9,150 | | Workflow actions: 500,000 (Growth) | €150 | €1,825 | | Workflow actions: 500 million (Scaled) | €900 | €501,325 | At every size, a pack costs less than the same volume on Pay-as-You-Go, so packs suit the volume you send and automate every month. The Growth workflow actions pack is built for Professional and the Scaled pack for Enterprise, and steps that only steer a workflow, such as delays and branches, don’t count towards a workflow actions pack. Packs and credits work together. Sends above an email pack’s monthly limit are paid with credits, so with the 10,000-send pack, sending 11,000 emails in a month means paying credits for 1,000. When your monthly volume sits between two pack sizes, either combine the smaller pack with credits for the extra sends, or choose the larger pack and keep room to grow. If your volume grows, you can switch to a bigger email pack from within HubSpot without waiting for the next billing cycle. ### Agents packs Agents packs are available on every paid edition: | Pack | Per month | Monthly capacity | | --- | --- | --- | | Agents (Base) | €25 | 2,500 credits | | Agents (Growth) | €400 | 40,000 credits | | Agents (Scaled) | €1,500 | 150,000 credits | An agents pack costs the same as buying its credits on Pay-as-You-Go, each size is matched to one edition (Base to Starter, Growth to Professional, Scaled to Enterprise), and its credits can go to any feature that uses credits. That makes it a simple way to budget a steady monthly amount of credits. ### Credits capacity packs A credits capacity pack raises your monthly credit limit by 1,000 credits per pack for the rest of your commitment term, and credits you add mid-month are available immediately, charged pro rata for the rest of the billing period. Since cancelling or downgrading credit capacity packs takes effect for billing at the start of the next subscription term, size packs to your steady volume and cover occasional peaks with Pay-as-You-Go. ### How Pay-as-You-Go works: an example A Professional account includes 10,000 credits a month and adds 40,000 credits for €400, for a monthly limit of 50,000. In a month when it uses 60,000 credits, the extra 10,000 are invoiced at €100, and the limit then resets for the next month. Usage above the monthly limit is billed as Pay-as-You-Go overages, monthly in arrears, in increments of 10 credits rounded down, on a separate invoice, and on the reset date the account returns to its original monthly credit limit instead of staying on a higher tier. ## Staying in control of usage - **A pause by default.** If the included credits run out and you have not bought a credits capacity pack, features that use credits pause until the next reset date or until you buy one. Your plan isn’t moved to a bigger pack or tier automatically; adding capacity stays your decision. - **Limits per feature.** You decide how much each feature may spend, and you can set credit limits for individual actions. - **Your own ceiling.** After buying a credits capacity pack, you can set a maximum monthly credit limit; when usage reaches it, credit-using features pause until the next month unless you raise the limit. Accounts that buy extra credits also get a safety cap from HubSpot: usage can go at most 50% past the monthly credits they have committed to. - **Alerts as usage grows.** Billing contacts and Super Admins are notified when 75%, 85% and 90% of credits are used and when the limit is exceeded. - **Usage by feature.** The usage screen breaks down credits by feature, and each feature can be paused from there. To estimate your own usage, count last month’s email sends, the workflow actions that use credits, calling minutes and the agents you plan to switch on, then price each line with the rates above. Our [purchase planning checklist](https://primeb2bservices.com/en/blog/planning-a-hubspot-purchase-seats-and-credits-checklist?hsLang=en) lists the figures to collect. The [edition comparison](https://primeb2bservices.com/en/blog/hubspot-starter-vs-professional-vs-enterprise-emea?hsLang=en) shows the included minutes and limits for each edition. ## Frequently asked questions ### Do emails sent from sequences use HubSpot Credits? No. Sequence emails go out through your connected inbox, so they use neither credits nor email pack capacity. ### Do unused credits carry over to the next month? No. The allowance resets every month, and credits you don’t use expire. ### What does an extra credit cost? €0.010 per credit, whether you buy it as Pay-as-You-Go or in capacity packs. ### Do delays and branches count towards a workflow actions pack? No. Delays and branches only steer the workflow, so they don’t count towards the pack. ### Can I pause credit usage for a single feature? Yes. The usage screen shows credits by feature, and you can pause any feature from there. ## Sources - [HubSpot pricing](https://www.hubspot.com/pricing) — HubSpot - [HubSpot Flexible Seats-and-Credits Pricing — Product & Services Catalog Supplement](https://www.hubspot.com/flexible-seats-and-credits-pricing-supplement) — HubSpot - [Understand how to use HubSpot Credits](https://knowledge.hubspot.com/account-management/understand-how-to-use-hubspot-credits) — HubSpot Knowledge Base - [Use your HubSpot subscription](https://knowledge.hubspot.com/account-management/use-your-hubspot-subscription) — HubSpot Knowledge Base Sources checked between 10 October 2026 and 23 October 2026. ![Marek Kujda](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) **Marek Kujda** Marek Kujda is the founder of Prime B2B Services, a B2B marketing agency specializing in HubSpot, CRM and AEO. He is a HubSpot architect who builds AI marketing systems and runs live pipeline through them. Across his career, he has generated €5M in pipeline on HubSpot. Before founding the agency, he was Head of Marketing at a B2B software company operating in five markets and led marketing at OptiBuy (WNS Procurement) across DACH and MEA. Earlier, he worked as a market analyst at IDC and started his career at Microsoft Poland. He writes about AI in B2B marketing, AEO, CRM and RevOps, and the security of connecting AI agents to customer data. ## Want this to work in your company? A 30-minute call about your pipeline, your team and your tools. [Book a call](https://primeb2bservices.com/en/contact-us?hsLang=en) ## Keep reading ### [HubSpot HubSpot Seats-and-Credits Pricing: A Guide for EMEA 2 Nov 2026](https://primeb2bservices.com/en/blog/hubspot-seats-and-credits-pricing-a-guide-for-emea?hsLang=en) ### [HubSpot HubSpot Starter vs Professional vs Enterprise Flexible Seats Pricing (EMEA) 2 Nov 2026](https://primeb2bservices.com/en/blog/hubspot-starter-vs-professional-vs-enterprise-emea?hsLang=en) ### [HubSpot HubSpot Seat Types: GTM, Ops, View-only and Developer 2 Nov 2026](https://primeb2bservices.com/en/blog/hubspot-seat-types-gtm-ops-view-only-and-developer?hsLang=en) © Prime B2B Services          [Privacy Policy](https://primeb2bservices.com/en/privacy-policy?hsLang=en) - [Home](https://primeb2bservices.com) - [HubSpot](https://primeb2bservices.com/en/hubspot) - [AEO](https://primeb2bservices.com/multilingual-content-engine-for-seo-aeo) - [Competitive Intelligence](https://primeb2bservices.com/competitor-pricing-positioning-analysis) - [CRM](https://primeb2bservices.com/en/hubspot) - [Contact Us](https://primeb2bservices.com/en/contact-us) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Marek Kujda", "url" : "https://primeb2bservices.com/en/blog/author/marek-kujda" }, "dateModified" : "2026-11-02T19:59:40.823Z", "datePublished" : "2026-11-02T17:19:45.000Z", "headline" : "HubSpot Credits Explained: Uses, Rates and Control", "mainEntityOfPage" : { "@id" : "https://primeb2bservices.com/en/blog/hubspot-credits-explained-uses-rates-and-control", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://primeb2bservices.com/hubfs/prime%20b2b%20services%20logo.webp" }, "name" : "PRIME B2B SERVICES SP. Z O.O." } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "inLanguage" : "en", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. Sequence emails go out through your connected inbox, so they use neither credits nor email pack capacity." }, "name" : "Do emails sent from sequences use HubSpot Credits?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. The allowance resets every month, and credits you don’t use expire." }, "name" : "Do unused credits carry over to the next month?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "€0.010 per credit, whether you buy it as Pay-as-You-Go or in capacity packs." }, "name" : "What does an extra credit cost?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. Delays and branches only steer the workflow, so they don’t count towards the pack." }, "name" : "Do delays and branches count towards a workflow actions pack?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. The usage screen shows credits by feature, and you can pause any feature from there." }, "name" : "Can I pause credit usage for a single feature?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Marek Kujda" }, "dateModified" : "2026-11-02", "datePublished" : "2026-11-02", "headline" : "HubSpot Credits Explained: Uses, Rates and Control", "mainEntityOfPage" : "https://primeb2bservices.com/en/blog/hubspot-credits-explained-uses-rates-and-control", "publisher" : { "@id" : "https://primeb2bservices.com#organization" } } ```