--- title: Fractional Head of Marketing for B2B | Prime B2B Services description: "Fractional Head of Marketing for B2B: a senior marketing leader in your team one to three days a week, responsible for the plan and the pipeline target." --- [Prime B2B ServicesHubSpot · B2B marketing · AEO](https://primeb2bservices.com/?hsLang=en) [Book a call](https://primeb2bservices.com/en/contact-us?hsLang=en) - AI & AEO AI & AEO Your buyers already ask AI. 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A senior marketing leader works inside your team for one to three days a week. They own the plan and the pipeline target, and lead your team and your vendors. [Plan your marketing leadership](https://primeb2bservices.com/en/contact-us?hsLang=en) [See how it works](https://primeb2bservices.com/marketing/fractional-head-of-marketing#how) One to three days a weekReports to your CEOScope reviewed every quarter ## How it runs. 1. 01 ### Diagnosis. Pipeline, funnel and team reviewed in the first two weeks. 2. 02 ### Plan. The target, the priorities and the budget agreed with your CEO. 3. 03 ### Run. Weekly leadership inside your team. The work is done by your team, your vendors or us. 4. 04 ### Review. The scope is reviewed every quarter as your company grows. ## What you get. Plan ### A marketing plan with a pipeline target. Decisions ### Channel, vendor and budget decisions made for your result. In your team ### Weekly work inside your team and your meetings. Handover ### A working strategy and team when you hire full-time. ## One complete role, from diagnosis to handover. [Plan your marketing leadership](https://primeb2bservices.com/en/contact-us?hsLang=en) ### Funnel and team review Where pipeline comes from today. ### Quarter plan and budget What to stop, what to start, what to grow. ### Weekly leadership Planning, priorities and decisions. ### Vendor and channel management Agencies, freelancers and tools. ### Reporting to your CEO Pipeline and progress, every month. ### Hiring support and handover When you are ready for a full-time leader. ## Questions about a fractional Head of Marketing What is a fractional Head of Marketing? A senior marketing leader who works inside your team part-time, owns the pipeline target and the plan, and leads the work of your team and vendors. When does a fractional Head of Marketing make sense? When you need marketing decisions made and owned, and a full-time senior hire is too early. How many days per week does a fractional Head of Marketing work? Usually one to three days. The number is set by your stage and goals, and reviewed every quarter. How is a fractional Head of Marketing different from an agency? An agency delivers the work you order. A fractional Head of Marketing sits inside your team, owns the target and the plan, and decides who does the work. What happens when we outgrow the fractional model? We help you define the role and hire a full-time leader, and hand over a working strategy, tools and team. How much does a fractional Head of Marketing cost? A monthly fee based on the number of days per week. We agree the scope with you after the first call. ## Get marketing leadership for your pipeline. A 30-minute call about your pipeline, your team and your goals. [Book a call](https://primeb2bservices.com/en/contact-us?hsLang=en) © Prime B2B Services          [Privacy Policy](https://primeb2bservices.com/en/privacy-policy?hsLang=en) - [Home](https://primeb2bservices.com) - [HubSpot](https://primeb2bservices.com/en/hubspot) - [AEO](https://primeb2bservices.com/multilingual-content-engine-for-seo-aeo) - [Competitive Intelligence](https://primeb2bservices.com/competitor-pricing-positioning-analysis) - [CRM](https://primeb2bservices.com/en/hubspot) - [Contact Us](https://primeb2bservices.com/en/contact-us) ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A senior marketing leader who works inside your team part-time, owns the pipeline target and the plan, and leads the work of your team and vendors." }, "name" : "What is a fractional Head of Marketing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "When you need marketing decisions made and owned, and a full-time senior hire is too early." }, "name" : "When does a fractional Head of Marketing make sense?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Usually one to three days. 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