The "Data Entry" Resentment
Reps view the CRM as a surveillance tool for management, rather than a weapon that helps them hit their quotas.
Software Is Only as Good as the Team Using It.
Expert HubSpot Training.
A perfectly engineered CRM is completely useless if your Account Executives refuse to log in. Skip the generic vendor videos and standard tutorials. We deliver bespoke, live HubSpot training and sales enablement programmes designed specifically for fast-moving B2B tech teams. Drive adoption, standardise your sales motion, and get your reps closing deals faster.
Why do tech sales teams hate their CRM?
Fast-scaling SaaS companies invest heavily in HubSpot, only to find their SDRs and Account Executives reverting to Excel spreadsheets, personal inboxes, and offline notes.
When you rely on generic HubSpot Academy videos to train your team, you face critical bottlenecks:
Contextless Tutorials
Forcing senior sales engineers to watch generic videos that do not reflect your complex SaaS sales cycles or technical product demos.
Cross-Border Confusion
Teams in the UK, Germany, and Dubai using the system differently, breaking your global MRR reporting and territory routing.
The Onboarding Drag
Taking months to get new hires up to speed on your bespoke CRM architecture, delaying their time-to-revenue.
The Solution: We provide contextual enablement. We do not teach your team how to use HubSpot; we teach them how to execute your specific sales process inside HubSpot.
Training built for revenue generation.
We replace frustrating software tutorials with highly engaging, practical workshops designed for tech professionals. Our enablement programmes include:
Role-Specific Workshops
An SDR hunting for leads needs a completely different skill set than an Account Manager handling software renewals. We conduct separate, hyper-focused sessions for your Marketing, Sales, and Customer Success teams.
Live, In-Portal Context
We never train using dummy data. We conduct live workshops inside your actual, configured HubSpot portal. Your reps learn by executing real-world scenarios—like advancing a "Proof of Concept (PoC)" deal stage or generating a multi-currency software quote.
The "WIIFM" Approach (What's In It For Me?)
We secure team buy-in by focusing on how HubSpot makes their lives easier. We show reps how automated email sequences, meeting links, and automated data entry will save them hours of admin work and help them earn their commission faster.
Standardised Playbooks & Documentation
We do not just run a workshop and disappear. We provide recorded sessions and help document your specific CRM playbooks, so when you hire a new rep in London or Berlin next quarter, their HubSpot onboarding is seamless.
Why tech teams actually adopt HubSpot after our training.
Built for complex B2B sales
We train around long sales cycles, multi-stakeholder buying committees, and technical evaluations — not generic CRM basics. Your team gets scenarios they recognise from enterprise deals, not a cookie-cutter webinar.
Founder-led, not outsourced
Every session is run by the certified strategist who built your portal. 15+ years of B2B tech go-to-market experience, not a junior reading slides. Your team learns the why behind every workflow — so they adapt it, not just follow it.
One standard, four languages
Training delivered natively in English, German, French, or Polish — not translated, but culturally adapted. Your DACH team gets the same methodology as your UK team, in a format that actually lands.
Common questions about HubSpot Training
How long are the training sessions?
We keep it lean. Most of our role-specific, live workshops last between 60 to 90 minutes to respect your team's busy schedules. We focus strictly on the features they need to execute their daily tasks.
Do you train marketing and customer success teams as well?
Yes. As full-platform RevOps specialists, we provide dedicated enablement for Marketing Hub (campaigns, automation, lead scoring) and Service Hub (ticketing pipelines, SLAs, knowledge bases).
Can you help onboard our future new hires?
Absolutely. Many of our scaling B2B tech clients retain us on a monthly basis to act as their external RevOps team. This includes onboarding new hires, continuously optimising pipelines, and running refresher training as HubSpot releases new features.
Ready to turn your CRM into a competitive advantage?
Stop letting poor software adoption slow down your company's growth. Equip your revenue teams with the knowledge and processes they need to dominate their targets.
Let's build a training programme your sales team will actually value.
HubSpot Training & Enablement by Prime B2B Services: We provide bespoke, role-specific HubSpot training and sales enablement for B2B tech SMBs scaling across EMEA (UK, DACH, CEE, MEA). As a Founder-led HubSpot Solutions Provider, we specialise in driving CRM adoption, standardising cross-border sales playbooks, and accelerating time-to-revenue for SDRs, AEs, and CS teams.