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Advisory · marketing & sales scope

AI that earns its keep in your funnel.

Which AI use cases pay off in marketing and sales — and which are theater. A roadmap tied to revenue, not an enterprise transformation deck.

Book a 30-minute AI assessment
The buying question

Which AI use cases are actually worth it in marketing and sales?

The ones that remove a measurable bottleneck in your funnel. A sound AI strategy ranks use cases by revenue impact and implementation effort — content velocity, lead routing, competitive monitoring, launch speed — and ignores demos that impress but don't move pipeline.

What changes

A roadmap, not a wishlist.

You leave with a ranked plan: what to automate first, what to pilot, what to skip — each item tied to a funnel metric someone already owns.

  • Use cases ranked by impact × effort
  • Quick wins separated from structural bets
  • Owner and metric assigned per initiative
Why us

We run on our own advice.

Every recommendation comes from tooling we built and use daily — launches, intel, visibility, content. You're buying operating experience, not slideware.

  • Recommendations tested in our own stack first
  • Vendor-neutral: build, buy or skip
  • Compliance considered from day one, not bolted on
How to engage

Three levels of engagement.

Tier 1 · Fixed price

AI Opportunity Audit

  • Workshop and review of marketing and sales processes — content, outbound, lead management, reporting
  • Ranked use-case map: pipeline impact × effort × legal risk, with the first 2–3 recommended
  • Current-stack review — what you already own and don’t use
  • Report, a 2-quarter roadmap and a 60-minute readout with decision-makers

~2 weeks · audit fee credited toward the pilot

Tier 2 · 4–8 week project

Pilot & Proof

  • 1–2 use cases implemented with guardrails: human approval, never-fabricate rule, data boundaries
  • Success criteria defined before the start — the pilot is allowed to fail, and that’s a result too
  • Integration with your existing stack — no buying new tools “just in case”
  • Team training on the implemented process; report with scale / fix / close recommendation

Scope follows the map, not the enthusiasm

Tier 3 · Retainer, min. 3 months

AI Standards & Governance

  • One company rulebook: brand voice, terminology, prompt templates, usage boundaries
  • Day-one onboarding of new hires to the standards
  • Quarterly GDPR / EU AI Act compliance review as models and rules change
  • Further use cases rolled out at a pace the team can absorb

Standards survive the departure of the team’s AI enthusiast

Request the full offer & pricing Pricing shared in the full offer — fixed, agreed before we start

Questions teams ask about this

Is this an enterprise AI transformation program?

No — deliberately not. The scope is marketing and sales: funnel, content, launches, intel. Focused scope is why it ships in weeks, not quarters.

What does the 30-minute scan cover?

Your funnel mapped against common AI use cases, ranked by likely impact and effort — enough to know where to start, free and without obligation.

Do you implement, or just advise?

Both. The strategy stands alone if you have a team; if not, we implement with our own tools and hand over something your team can run.