AI strategy for marketing and sales

AI strategy for marketing and sales: a plan your team can run.

We review your marketing and sales work and rank the AI use cases by their effect on pipeline. You get a plan with owners, dates and a first pilot.

Plan your AI strategy See how it works
Use cases ranked by effectPilot with clear success criteriaGDPR and EU AI Act included

How an AI strategy project runs.

  1. Map.

    Every AI use case in your marketing and sales work, scored by effect and effort.

  2. Decide.

    Build, buy or skip, for each use case.

  3. Pilot.

    One or two use cases run, with success criteria agreed before the start.

  4. Roadmap.

    Owners, dates and a measurement plan for your team.

What you get.

Ranked plan

A list of AI use cases, in order of effect on pipeline.

Pilot

One or two use cases running, with results measured.

Rules

One set of AI rules for your team.

Brand voice, terms, prompts and limits.

Compliance

GDPR and EU AI Act duties noted for each use case.

One complete project, from review to roadmap.

Plan your AI strategy

Process review

Content, outbound, lead handling and reporting.

Use-case ranking

Effect on pipeline, effort and legal risk.

Tool review

What you already own and do not use.

Pilot

One or two use cases, built in your tools.

Team rules and training

So the whole team works the same way.

Roadmap

The next two quarters, with owners and dates.

Questions about AI strategy for marketing and sales

What is an AI strategy for marketing and sales?

A ranked plan of where AI helps in your marketing and sales work, with effort, effect and compliance for each use case, and an order your team can follow.

Is this a company-wide AI programme?

The scope is marketing and sales: content, launches, lead response, competitor analysis and CRM. A focused scope gives results in weeks.

Do you implement the AI strategy or only advise?

Both. You can run the plan with your own team, or we build the use cases and hand them over.

How does the AI strategy handle GDPR and the EU AI Act?

Each use case in the plan has its legal basis and transparency duties noted, so your legal team reviews it once, at the planning stage.

How long does an AI strategy project take?

The review and the plan take about two weeks. The length of the pilot depends on the use case.

How much does an AI strategy cost?

The cost depends on the number of teams and use cases. We agree the scope with you after the first call.

Find where AI helps your pipeline.

A 30-minute call about your marketing and sales work.

Book a call