B2B lead generation: leads your sales team accepts.
We agree with your sales team what a qualified lead is. Then we build the offers and campaigns that bring those leads, and report the pipeline they create in your CRM.
How lead generation starts.
- 01
Define.
We agree with sales what a qualified lead is, before any campaign runs.
- 02
Offers.
Offers and landing pages built on the questions your buyers ask.
- 03
Campaigns.
Campaigns go live. Every lead reaches a sales owner in minutes.
- 04
Results.
Leads are tracked to opportunities and revenue. Budget moves to what works.
What you get.
Leads that match what your sales team wants.
Every lead reaches a sales owner in minutes.
Offers, landing pages and campaigns.
Built and run for you, in English, German, French and Polish.
Pipeline and revenue per campaign, reported from your CRM.
One complete service, from first offer to pipeline.
Plan your lead generationLead definition
One definition of a qualified lead, agreed with sales.
Offers and landing pages
Built on the questions your buyers ask.
Paid campaigns
Search and social campaigns optimised for qualified leads.
Lead routing
Scoring, routing and alerts in your CRM.
Conversion tracking
Qualified leads and deals sent back to Google and Meta as conversions.
Reporting
Leads, opportunities and revenue per campaign.
Selling to a short list of large accounts? Account-based marketing may fit better.
Account-based marketing →Questions about B2B lead generation
Which channels does B2B lead generation use?
The channels your buyers use. For B2B these are usually search, LinkedIn and content. We choose the mix from your ideal customer profile.
How do you qualify leads before sales sees them?
With one definition of a qualified lead, agreed with sales. Leads are scored in the CRM and routed to an owner in minutes.
How long does B2B lead generation take to show results?
Paid campaigns show the first results in weeks. Content brings results over months. We set the expectation for each channel before the budget is spent.
Does lead generation require HubSpot?
HubSpot helps with routing and reporting, and it is optional. We work with the CRM you have.
Is B2B lead generation GDPR-compliant?
Yes, when consent and legal basis are built into forms and outreach from the start. We document the basis for each channel and market.
How much does B2B lead generation cost?
The cost depends on the channels, the markets and the media budget. We agree the scope with you after the first call.
Let’s talk about your pipeline.
A 30-minute call. You get a clear view of what the work would include for your team.
Book a call