AI compliance for marketing: GDPR and the EU AI Act.
We document how your marketing and sales teams use AI: data flows, legal basis, consent and transparency. Your legal team gets what it needs to approve.
How an AI compliance project runs.
- 01
Inventory.
Every AI use in marketing and sales, with the data it touches.
- 02
Assessment.
Legal basis, consent, vendors and EU AI Act duties for each use.
- 03
Build in.
Rules, notices and records added to the workflows.
- 04
Approval.
A review pack for your DPO or lawyer.
What you get.
A map of the data each AI use touches.
Documentation that follows EU AI Act duties.
AI tools and vendors assessed before data moves.
A review pack for your DPO or lawyer.
One complete project, from inventory to approval.
Book a free AI compliance checkAI use inventory
Outreach, content, lead scoring and chat.
Legal basis and consent
Documented for each use.
Transparency notices
Where people talk to AI or read AI content.
Vendor and model assessment
Ready to file.
Rules in your workflows
Human approval and records where they are needed.
Review pack
For your DPO or lawyer.
We are not lawyers. We build compliant workflows and prepare the documents. Your DPO or lawyer makes the final legal decision.
Book a free check →Questions about AI compliance in marketing
What is AI compliance in marketing?
AI compliance in marketing means that every AI use, such as outreach, content, lead scoring or chat, has a documented legal basis, a data-flow map, consent handling and the transparency required by the EU AI Act.
Does GDPR allow AI on customer data?
Often yes, with the right legal basis, data minimisation and safeguards. The answer depends on the use, so we map each workflow separately.
What does the EU AI Act require from marketing teams?
For most marketing uses: transparency when people talk to AI or read AI-generated content, documentation of the use and its risk level, and human oversight where decisions affect people.
Are you lawyers?
We are practitioners who build compliant AI workflows and prepare the documentation. We work with your DPO or lawyer, who makes the final legal decision.
What if we already use AI tools without documentation?
This is common and it can be fixed. We start with an inventory, handle the risky uses first and document the rest step by step.
How much does AI compliance cost?
The first 30-minute check is free. After that, the cost depends on the number of AI uses and tools. We agree the scope with you after the first call.
Check your marketing AI in 30 minutes.
A free call. You see where the legal risk is and what to fix first.
Book a free AI compliance check